News & Insights
Marketplace intelligence, applied
What's changing on Amazon, Walmart, and all other eCommerce marketplaces.
NewsAmazon Removed the Buy Box Gate
Amazon is removing the seller-level eligibility check for Featured Offer. Every offer can enter the ranking. That does not mean every offer wins, and it does not mean performance stopped mattering.
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NewsAmazon Is Rewriting Your Titles
Amazon now requires 75-character titles in every category except media, and listings still over the limit are being updated to Amazon's AI recommendation. The brands getting hurt are the ones who never filled Item Highlights or reviewed the rewrite.
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NewsAmazon's Q4 Peak Fees Are Bigger Than $0.32
Amazon confirmed holiday peak fulfillment fees for Oct 15, 2026 through Jan 14, 2027, averaging $0.32 per unit over non-peak rates. The part most sellers are still missing: the 3.5% fuel and logistics surcharge stacks on top, and ship date (not order date) triggers the fee.
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ArticlesPrime Day Is Here: Make Sure You Are Ready
Prime Day is officially here. For Amazon brands, the work is not over just because the deals are live and the campaigns have been launched. Prime Day is not a “set it and forget it” event…
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ArticlesMore Visibility, More Trust, Lower Acquisition Costs
For years, brands treated each sales channel as its own independent business. Amazon had its strategy. Walmart had another. The brand’s website operated separately. Retail stores, social media…
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ArticlesIs Your Brand Prime Day Ready? How to Prepare for Amazon Prime Day 2026
Amazon Prime Day is one of the biggest revenue opportunities of the year for brands selling on Amazon. In 2026, Prime Day will run from June 23 through June 26 , giving sellers four full days to…
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ArticlesAmazon Listing Optimization Is Dead. Amazon Brand Optimization Is the Future.
For years, brands have approached Amazon growth one listing at a time. Rewrite the title. Add more keywords. Improve the bullet points. Update the images. These tactics still matter, but they are no…
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ArticlesAmazon Just Raised FBA Fees Again. Here’s What You Need to Know
Amazon sellers just received another reminder of an uncomfortable reality: the platform keeps getting more expensive to operate on. Amazon recently updated its Fulfillment by Amazon (FBA) fee…
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Amazon Removes Default Handling Time: What Sellers Need to Know
Amazon has officially removed the default two-day handling time in Seller Central. While this may sound like a small operational tweak, it has meaningful implications for account health, delivery…
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NewsAmazon Now Requires Prepaid Returns for All Seller-Fulfilled Orders
Amazon just made a change that directly impacts margins, operations, and customer experience for every brand running Seller Fulfilled Prime or FBM. All seller-fulfilled orders must now include…
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How AI Is Redefining Shopping at Walmart
In an era where convenience, personalization, and speed are the currency of retail, major players are beginning to reshape how we shop. One notable shift is the emergence of “agentic commerce”—a…
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Amazon Sellers Rejoice: The New Tool That Levels the Playing Field
If you sell on Amazon, you know how frustrating it is when a listing gets flagged or enforcement action is taken and your appeals seem to go nowhere. Amazon has introduced a new tool called the…
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