News & Insights
Marketplace intelligence, applied
What's changing on Amazon, Walmart, and all other eCommerce marketplaces.
NewsWalmart Display Ads Just Lifted New Buyers 45%
Walmart Connect says Onsite Display plus Sponsored Products drove a 45% median lift in new-to-brand ad sales versus search ads alone. WFS plus Sponsored Products still shows 5x GMV.
Read article
NewsAmazon Optimized Inbound Hits Sept 16
Amazon-optimized FBA splits for Prime Big Deal Days still have to arrive by Sept 16. Minimal splits already closed. Five days left for the option most sellers use.
Read article
NewsWalmart Annual Event Inventory Is Due Sept 15
Walmart wants WFS inventory in by Sept. 15 for the Annual Event. October Event inbound already closed. Six days left if your units are not already rolling.
Read article
NewsBig Deal Days Deals Close Tomorrow
Amazon’s Prime Big Deal Days deal submission window closes September 8. Fees are unchanged. Inventory still has to arrive by September 9 or 16 depending on your split option.
Read article
NewsWalmart Holiday Returns Run Through Jan 31
Walmart just told Marketplace sellers the standard 30-day return window stretches for holiday. Most items bought Oct 1 through Dec 31, 2026 can come back through Jan 31, 2027.
Read article
NewsFTC Says Amazon Hid Ad Surcharges for Years
The FTC and 22 state AGs sued Amazon over an alleged secret soft-reserve surcharge in Sponsored Ads auctions dating to ~2019. Amazon calls the case misguided. Here is what operators need to know, without the courtroom noise.
Read article
NewsWFS Inventory Is Due Tomorrow
Walmart wants WFS inventory in by Sept. 1 for the October Event. If it is not already moving, that window is gone. Sept. 15 is next.
Read article
NewsOnline Just Hit 17% of Retail
Census just put U.S. e-commerce at a record 17.1% of retail after 12.2% growth. Amazon, Walmart, and Shopify all grew faster.
Read article
NewsTikTok Shop Just Passed Target.com
TikTok Shop hit about 2% of U.S. online retail spend in July. That is larger than Target.com or Costco online, and it is the same shopper already buying on Amazon and Walmart.
Read article
NewsWalmart Marketplace Grew 52%
Walmart's Q2 marketplace sales grew 52% and Connect ads 43%. Nearly half of marketplace volume now runs through WFS. The next date that matters is September 1.
Read article
NewsAmazon Auto-Enrolled Your Ads
Amazon started serving Sponsored Products inside Influencer Program content on August 10. Campaigns were enrolled by default, at the bids you set for search. Most brands still have not checked the setting.
Read article
NewsAmazon Moved Q4 Inbound Deadlines Up
Amazon's holiday calendar is not a fee story this week. It is a logistics story. Prime Big Deal Days inventory has to arrive by early September, and the deal window closes September 8.
Read article