News & Insights
Marketplace intelligence, applied
What's changing on Amazon, Walmart, and all other eCommerce marketplaces.
ArticlesMore Visibility, More Trust, Lower Acquisition Costs
For years, brands treated each sales channel as its own independent business. Amazon had its strategy. Walmart had another. The brand’s website operated separately. Retail stores, social media…
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ArticlesIs Your Brand Prime Day Ready? How to Prepare for Amazon Prime Day 2026
Amazon Prime Day is one of the biggest revenue opportunities of the year for brands selling on Amazon. In 2026, Prime Day will run from June 23 through June 26 , giving sellers four full days to…
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ArticlesAmazon Listing Optimization Is Dead. Amazon Brand Optimization Is the Future.
For years, brands have approached Amazon growth one listing at a time. Rewrite the title. Add more keywords. Improve the bullet points. Update the images. These tactics still matter, but they are no…
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ArticlesAmazon Just Raised FBA Fees Again. Here’s What You Need to Know
Amazon sellers just received another reminder of an uncomfortable reality: the platform keeps getting more expensive to operate on. Amazon recently updated its Fulfillment by Amazon (FBA) fee…
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Amazon Removes Default Handling Time: What Sellers Need to Know
Amazon has officially removed the default two-day handling time in Seller Central. While this may sound like a small operational tweak, it has meaningful implications for account health, delivery…
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NewsAmazon Now Requires Prepaid Returns for All Seller-Fulfilled Orders
Amazon just made a change that directly impacts margins, operations, and customer experience for every brand running Seller Fulfilled Prime or FBM. All seller-fulfilled orders must now include…
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How AI Is Redefining Shopping at Walmart
In an era where convenience, personalization, and speed are the currency of retail, major players are beginning to reshape how we shop. One notable shift is the emergence of “agentic commerce”—a…
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Amazon Sellers Rejoice: The New Tool That Levels the Playing Field
If you sell on Amazon, you know how frustrating it is when a listing gets flagged or enforcement action is taken and your appeals seem to go nowhere. Amazon has introduced a new tool called the…
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Getting Ready for Holiday Shopping: What Amazon Vendors and Sellers Need to Do Now
The holiday season is fast approaching, bringing some of the busiest and most competitive weeks of the year for e-commerce. Amazon has already begun rolling out policies, tools, and deadlines that…
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Congrats, Washington! You Just Taxed Thin Air
Washington State has decided that online advertising is officially a retail product . Yup, you heard that right: starting October 1, 2025 , thanks to Senate Bill 5814 , if your billing address is in…
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Amazon Just Broke Your Variation Pages — What You Need to Know
Amazon dropped a bombshell on sellers last week: they’re mass deleting thousands of variation themes with just 12 days’ notice. For many brands, this isn’t just an inconvenience. It’s a full blown…
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NewsSaying Goodbye to Prime Invitee: What the New Amazon Family Means for Sharing Prime
Amazon is making a big change to how Prime members share certain benefits. As of October 1, 2025 , the company is ending its long‐running Prime Invitee program. That program allowed Prime members to…
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