News & Insights
Marketplace intelligence, applied
What's changing on Amazon, Walmart, and all other eCommerce marketplaces.
NewsAmazon Peak Fees Hit October 15
Holiday peak FBA fees return Oct 15 through Jan 14 at +$0.32 per unit, plus a 3.5% fuel surcharge. BFCM inbound deadlines start Oct 14 for AWD.
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NewsAmazon Wants $1M Insurance by November 2
Enhanced safety category sellers need $1M liability cover by November 2, even under $10k a month. China-based sellers must use Amazon Insurance Accelerator.
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NewsWalmart App Keys Die October 1
Walmart Delegated Access keys stop working after September. Reconnect apps through the App Store or order and inventory sync dies.
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NewsAmazon Just Put Walmart Inside Seller Central
Amazon is connecting eBay, Shopify, TikTok, and Walmart into Seller Central. Gradual U.S. rollout, free for sellers.
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NewsWalmart Just Put Marketplace Stock in Store Backrooms
Walmart is forward-deploying Marketplace inventory into store backrooms. Sixty percent of the U.S. sits within a 30-minute delivery range.
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NewsBig Deal Days Lands October 6-7
Amazon locked Prime Big Deal Days for October 6-7. Two weeks left. Here's what sellers still control.
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NewsSenators Just Aimed FTC at Alexa and Sparky
Baldwin and Scott asked the FTC to probe Amazon's Alexa for Shopping and Walmart's Sparky over Made in USA suppression and false origin claims.
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NewsWalmart Display Ads Just Lifted New Buyers 45%
Walmart Connect says Onsite Display plus Sponsored Products drove a 45% median lift in new-to-brand ad sales versus search ads alone. WFS plus Sponsored Products still shows 5x GMV.
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NewsAmazon Optimized Inbound Hits Sept 16
Amazon-optimized FBA splits for Prime Big Deal Days still have to arrive by Sept 16. Minimal splits already closed. Five days left for the option most sellers use.
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NewsWalmart Annual Event Inventory Is Due Sept 15
Walmart wants WFS inventory in by Sept. 15 for the Annual Event. October Event inbound already closed. Six days left if your units are not already rolling.
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NewsBig Deal Days Deals Close Tomorrow
Amazon’s Prime Big Deal Days deal submission window closes September 8. Fees are unchanged. Inventory still has to arrive by September 9 or 16 depending on your split option.
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NewsWalmart Holiday Returns Run Through Jan 31
Walmart just told Marketplace sellers the standard 30-day return window stretches for holiday. Most items bought Oct 1 through Dec 31, 2026 can come back through Jan 31, 2027.
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