Amazon Business just crossed a huge milestone: 8 million customers worldwide and over $35 billion a year in sales. That’s not a side hustle anymore, that’s a full-blown powerhouse. And if you’re a seller, this is your sign to stop ignoring the B2B side of Amazon.
Why This Is a Big Deal
Amazon Business isn’t like the normal marketplace where shoppers grab one or two items. These are companies, schools, and organizations buying in bulk, office supplies, tools, breakroom snacks, cleaning gear, tech equipment, you name it.
What makes it different:
- Bulk discounts: buyers expect better pricing at higher quantities.
- Business-only deals: special pricing that only business accounts can see.
- Multi-user accounts: think entire departments ordering at once.
- Tax exemption perks: easy compliance for businesses.
Translation: bigger orders, repeat buyers, and less price-sensitive customers if you position yourself right.
How Sellers Should Play the Game
1. Go Bulk or Go Home
Business customers aren’t looking for a 2-pack of pens, they want the carton. Add bulk SKUs, case packs, or multipacks so your offers even show up in their searches.
2. Turn on Business Pricing
Set up business-only pricing and tiered discounts. Even a small cut (like 5% off 10+ units) can unlock massive orders.
3. Make It Repeatable
Businesses stick with suppliers they can trust. Keep stock levels healthy, use packaging that won’t fall apart in transit, and consider Subscribe & Save where it makes sense.
4. Think Like a Business Buyer
Optimize your listings with keywords like “wholesale,” “bulk,” “office supplies,” “industrial strength.” Don’t just target the end consumer, think about the person placing a $2,000 order for their company.
5. Build Trust
Businesses don’t gamble on sketchy listings. Clean, professional product pages, solid reviews, and things like certifications go a long way.
6. Play in Hot Categories
Amazon Business is growing fastest in:
- Office supplies
- Industrial & scientific gear
- IT & electronics
- Janitorial/breakroom supplies
- Tools & hardware
If you’ve got products in these categories, double down.
Bottom Line
Amazon Business is basically a second Amazon, but built for bulk buyers who spend big and come back often. If you’re only chasing consumers, you’re leaving serious money on the table.
Now’s the time to adjust your listings, add bulk options, and speak the language of business buyers. Because the sellers who win here? They’ll be the ones turning single transactions into steady, recurring revenue streams.
