Let’s get one thing straight: if you’re a brand selling on Amazon, Walmart, or anywhere else consumers click Add to Cart faster than they can pronounce “hyaluronic acid”…
you’re not just a brand. You’re a product development company.
Yes, you. The same team that spent six months picking a font and debating whether “mint wave” or “aloe serenity” better captures the soul of your packaging. We love you. But if you’re still treating product development like a once-a-year corporate retreat, you’re in for a rude algorithmic awakening.
Product Development Is the New Marketing
Back in the good old Mad Men days, marketing was all about perception. Slap a jingle on it, throw a celebrity on the box, and boom, instant sales.
Today? Consumers are smarter, savvier, and scroll past your ads like they're swiping on an ex. What stops the scroll now? Innovation. Design. Something new. Something better.
In other words, products that are so good they do the marketing for you.
The Algorithm Eats Stagnation for Breakfast
Amazon doesn’t care how nostalgic your brand story is. Walmart doesn’t hand out bonus points for legacy.
The platforms care about:
- Click-through rate
- Conversion rate
- Repeat purchases
- Review velocity
- Catalog momentum
And guess what fuels all five? Relentless product development.
One good SKU gets you in the door.
Ten great ones turn you into a category dominator.
Your Product Catalog Should Feel Like a Netflix Queue
If customers love your brand, give them more to love. Create SKUs like you’re Netflix greenlighting originals.
Instead of asking “How do we sell more of this thing?” ask:
- “What’s next in our customer’s journey?”
- “What’s the ‘if you bought this, you’ll also love this’ product?”
- “What problem are we not solving yet?”
The brands that win are the ones with a pipeline.
The brands that grow exponentially are the ones that build anticipation for what’s coming next.
From “We Sell Stuff” to “We Invent Stuff People Actually Want”
At CoreTrex, we coach our clients to think like engineers with imagination.
Like chefs with a spreadsheet.
Like Elon Musk, but with fewer distractions.
Because when you make product development a core competency instead of a side hustle, everything gets easier:
- Your ads perform better
- Your average order value goes up
- Your catalog compounds in value
- Your brand becomes a destination instead of a one-hit wonder
TL;DR?
If you’re a brand, congratulations. You’re also a product development company now.
Embrace it. Fuel it. Build the machine.
Then let’s take your Amazon and Walmart presence from meh to legendary.
Need help turning your brand into a product development powerhouse?
CoreTrex isn’t just a growth agency. We’re the R&D partner your competition hopes you never call.
