In today’s world of rising ad costs, platform volatility, and hyper-competitive marketplaces, relying solely on Amazon is like benching your star player right before the championship. It might have gotten you here, but it won’t take you all the way.
At CoreTrex, we believe the brands that win are the ones that play the full field. That means building presence not just on Amazon, but on Walmart.com, eBay, TikTok Shop, Target Plus, and beyond. Not only does this widen your reach, it lowers your customer acquisition cost (CAC) across the board.
Here’s how it works:
1. Less Competition, Lower Costs
While Amazon ads can feel like a financial street fight, emerging channels like Walmart and eBay are still in their "blue ocean" phase.
Fewer sellers = lower CPCs = better ROAS with less spend.
2. Smarter Attribution = Smarter Spend
When your brand spans multiple platforms, you gain valuable insight into how customers behave across the funnel.
This allows you to allocate ad dollars where they convert best, rather than throwing money at a single (possibly over-saturated) platform.
3. Search Spillover Is Real
Here’s a fun fact: 63% of shoppers will check other marketplaces before making a purchase.
Being present on Walmart or eBay isn’t just about direct sales, it’s about capturing cross-platform trust and closing the sale when Amazon doesn't.
4. Diversify Fulfillment = Better Margins
Channels like Walmart DSV or eBay International Shipping allow for creative fulfillment strategies that optimize shipping cost and customer reach.
Less logistical friction = lower overhead = room to scale.
5. Omni-Channel Builds Brand Equity
A brand seen across multiple platforms feels bigger, more credible, and more established.
This isn’t just about sales—it’s about trust. And trust, as we know, reduces hesitation and shortens the path to purchase.
So, What’s the Play?
Omni-channel doesn’t mean cloning your Amazon listings and calling it a day. It means strategic expansion—customizing listings for each platform, leveraging channel-specific promotions, and integrating fulfillment solutions that work in tandem.
At CoreTrex, we help brands leverage the full eCommerce ecosystem to drive growth and cut waste. Whether it's optimizing for Walmart’s algorithm, setting up eBay storefronts, or integrating TikTok Shop ads, we’re the team that turns your multichannel headaches into multichannel wins.
