News & Insights
Marketplace intelligence, applied
What's changing on Amazon, Walmart, and all other eCommerce marketplaces.
Amazon Drops Google Shopping Ads: What It Means for You
In July 2025, Amazon abruptly and completely withdrew from Google Shopping ad auctions. This move affected not just the U.S. but also major markets like the UK, Germany, Canada, Japan, Spain, Italy…
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You’re a Product Development Machine (Whether You Like It or Not)
Let’s get one thing straight: if you’re a brand selling on Amazon, Walmart, or anywhere else consumers click Add to Cart faster than they can pronounce “hyaluronic acid”… you’re not just a brand…
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ArticlesStop Trying to “Do More” - 3 Levers That Actually Grow Your Brand
Here’s the harsh truth: Most brand owners don’t have a sales problem. They have a focus problem. I’ve worked with brands doing $500K a year… and brands doing $50M a year. The ones who scale faster…
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ArticlesStop Settling for Average: How Smart Brands Win Big
Stop Settling for Average: How Smart Brands Win Big on Amazon & Walmart
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ArticlesBillboard or Buy Box? Why Omnichannel Matters Even When Amazon Gets the Credit
Here’s a scenario I see all the time : A brand’s killing it with stunning social ads, killer retail displays, influencer content, and SEO that could make Google blush. But then they glance at their…
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ArticlesUnlocking Creative Power Through Specificity
Unlocking Creative Power Through Specificity: Why "Make Your Bed Like the Ritz" Beats "Make Your Bed" Every Time
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ArticlesFrom Anxiety to Action: Why Specific Ambitions Are Your New BFF
The next time you find yourself caught in a whirlwind of to-do lists and lofty goals, ask yourself: Am I being specific enough?
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ArticlesHats, Haircuts, and Tattoos: A Simple Framework for Smart Amazon Decisions
Hats, Haircuts, and Tattoos: A New Way to Think About Decisions for Your Amazon Brand
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ArticlesHitting Your First Million on Amazon
Your journey to the million-dollar mark begins with the first step—embracing simplicity.
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ArticlesData-Driven Strategies for Stellar Amazon Growth
According to a 2022 BigCommerce survey, Amazon accounted for 38% of online sales in the US, making it the dominant player in the e-comme
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NewsThe potential behind AI and Your Brand
The world of eCommerce is constantly shifting, and staying ahead means adapting to new technologies.
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ResourcesImitating and Deviating: The Twin Engines of Product Development
The secret to successful product development lies in striking the right balance between imitation and deviation.
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